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Balmain LVMH
Jennifer Behr
Playlist Diary
Perk&Petal
Dupont Underground
 

Balmain

2022 - 2024
NY,NY

Team:

Role - Sketch and Concept, Presentation Design, Color and Material Explorations, Brand Research

Judy Wenfei Lee - Chief Creative Officer, Lead Architect, Concept and Strategy, Brand Research
Sherman Adams - Lead Renderer, Visual Merchandising, Concept
Jiaru Lin - Renderer
Valeria Bianco - Architecht and Concept
Brendan Cotter - Senior Interior Designer In the fall of 2022 the team at FEI Creative was given an exciting new task: create a store concept and design for Balmain’s new fragrance label.

Partnering with Estee Lauder, Balmain delivered a simple brief; to create something new and refreshing while staying true to the legacy of the iconic French luxury fashion house.  

*Due to the project approaching its debut date late stage concepts and renders are under NDA. Only presented here are beginning ideas, brand research and moodboards*



Previous materials pallette for Balmain Beauty

New materials pallette for Balmain Beauty